This week’s guest on Free Exchange is the co-author of one of the most consequential books written in recent years. Cass Sunstein is a professor at Harvard Law School and one of America’s most prolific and prominent academics. Nudge, which Sunstein wrote with the economist Richard Thaler just over a decade ago, applied the insights of behavioural economics to policymaking.
Its publication was the start of a quiet revolution in government, with the creation of so-called ‘nudge units’ that have found ways of boosting pension saving, reducing energy consumption and catching cancer earlier with small changes that make it as easy as possible for people to make the right choices.
I spoke to Cass about nudges, his time putting theory into practice in the Obama administration, and his new book, On Freedom, in which he argues that we need to rethink freedom of choice.
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In Gordium, the capital of Phrygia, stood an oxcart, its yoke connected to the pole by a knot of cornel bark so intricate that no one could find where it began or ended. An oracle promised that whoever undid it would rule all Asia. For generations, clever men picked at it, theorised, and organised what […]
Nigel Farage, the Member of Parliament for Clacton and leader of Reform UK, has resigned, triggering a by-election in the constituency. This follows weeks of speculation regarding an undeclared £5 million gift Farage received before he became an MP, as well as other gifts he allegedly should have declared. Farage intends to stand in the […]
Josiah Quincy Jr., who was the mayor of Boston in the middle of the nineteenth century, wrote in his Last Will and Testament that his son should read ‘John Locke’s works, – Lord Bacon’s works, – Gordon’s Tacitus, – and Cato’s Letters. May the spirit of liberty rest upon him!’ Indeed, there is nothing closer […]
