Rose Acton

Rose Acton is COO and Co-Founder of Adia, a digital platform for women’s reproductive health offering at home fertility blood tests and specialist support

Articles

Health

‘Femtech’ has the potential to improve the lives of millions of women

The last few months have seen “femtech” hit the headlines – and not always in a good way. The ‘digital contraception’ app Natural Cycles has come under pressure with the Advertising Standards Authority ruling that it cannot advertise itself as a “highly accurate contraceptive” given that seven in 100 women using it will become pregnant […]

Technology

The hyper-personalised future of political campaigning

It’s hardly news that political parties are using data to understand voters – what would you expect them to do? – but the sheer scale and speed in which they are accessing and using this data has been hard for regulators, and importantly consumers, to get to grips with. And it’s probably only just started. […]